Saturday, March 10, 2012

Tweeting History: Social Media meets Mummies and Moats

Last week, dozens of Toronto-area bloggers gathered at a local bar, bringing with them their iPhones and Blackberries. Amidst watching Viking re-enactors fight it out on stage and playing trivia, the group got ready for the main event of the evening – watching a tv show about the Pergamon and Neues Museums in Berlin, Germany, and tweeting history.

The bloggers/tweeters were there for a viewing party organized by the makers of Museum Secrets, a Canadian television show, and were busy tweeting about the episode, which featured Viking swords, ancient sculptures and the bust of Queen Nefertiti.

The viewing party was just one of many new efforts by two Canadian-made history shows, Battle Castle and Museum Secrets, to promote themselves to the online world. The programs, which air back-to-back on Thursday nights on History Television in Canada, are using their websites, Facebook and Twitter to reach out to an international audience.

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