A medieval landmark was transformed into a glowing pink beacon in a bid to promote a charity race.
An eerie fuchsia glow radiated from the stony structure of Cartmel’s iconic priory after organisers of Cancer Research UK’s Race for Life descended on South Cumbria.
The stunt took place as evening fell over the village on Wednesday to drum up support for the fundraising ladies-only race, which will be held at Cartmel racecourse for the first time on July 1.
The charity was forced to cancel separate events in Barrow and Kendal last year due to dwindling numbers and opted to merge the two to create an event on middle ground for the south of the county.
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