If you want the corporate take on why Starbucks recently deleted the green ring from its logo—and, in fact, the word Starbucks—you can listen to Howard Schultz, the company’s CEO, soberly explain, in a promotional video, why the “essence of the Starbucks experience” in the 21st century is better reflected by … an unadorned mermaid-siren.
But not long ago, before the branding rethink, the author of the blog Got Medieval, a graduate student in medieval studies at Yale, detected “something fishy” about the mermaid, specifically about the stories Starbucks was spinning about her.
Click here to read this article from the Wall Street Journal
Click here to go to the blog Got Medieval
