Thursday, August 18, 2011

Could Ancient Business Predict Our Future?

While many may consider Milan or Paris the world’s fashion capitals, author Keith Roberts says in a new book the industry got its true start centuries ago on what is now the coast of Syria.

It was there, in 1200 B.C., that the Phoenicians found a black substance in clams that could be turned into purple dye for clothing— lending some color to fashion, which until then had comprised only plain fabrics, and establishing the Phoenicians as one of the earliest commercial powers.

"That started out as the fashion capital of the world," Roberts told BusinessNewsDaily. "The Phoenicians became extremely successful in business."

It’s the origins of businesses like that one that Roberts explores in his new book The Origins of Business, Money and Markets (Columbia University Press, 2011) which explains the history of businesses from their earliest beginnings in ancient Mesopotamia.

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